To infinity and beyond! Ford’s latest Explorer ad campaign serves to remind Americans that you don’t have to go to another planet to be an explorer. Some of the best adventures, it reminds us, happen a little closer to home.
In a series of three spots that are voiced by actor Bryan Cranston, the Explorer story is told through the eyes of three adventurers. “Nighttime Adventure” features the 2020 Ford Explorer ST and a marine biologist who goes from the sea to grabbing froyo with her family at a local stand that could be nearly anywhere in small town America.
The 2020 Ford Explorer ST: Nighttime Adventures | Explorer | Ford
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“Hybrid Civilization” focuses on a dog carer who starts the tale atop a mountain covered in snow, in harsh weather conditions, surrounded by her huskies. When the dogs protest to the weather conditions, she loads them into her Explorer and they head downhill, with the 2020 Ford Explorer Limited Hybrid pulling a trailer, ultimately ending up at their local pet resort and spa.
The 2020 Ford Explorer Hybrid: Civilization | Explorer | Ford
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In a touching move, Ford has included a father retuning home from extraterrestrial adventures to tasks most fathers will recognize as being a different type of adventure like shoe shopping and making it to school in time to pick up the kids in the carpool line. “Journey Home” features the 2020 Ford Explorer Platinum.
The 2020 Ford Explorer Platinum: Journey Home | Explorer | Ford
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The Ford Explorer is facing increasing competition as SUVs that are used for mundane daily driving tasks are becoming more capable off-road thanks to the prevalence of torque vectoring technology and all-wheel drive. These Explorer commercials show that the model isn’t just keeping up. It’s striving to stand out.
