Emmy and Academy Award winning director and actress Regina King has been tapped as the new, human face of the Cadillac Escalade. King served as a brand ambassador to assist in the debut of the 2021 Escalade earlier this year alongside Spike Lee.
The first part of the campaign, dubbed “Never Stop Arriving”, features King and will center around Cadillac’s first-to-market technologies and bold design. This includes Super Cruise hands-free driving technology and a long OLED driver information and infotainment screen. This aspect of the marketing push begins in October.
Regina King worked with two other powerhouse women in the film industry on the campPhoto courtesy of Cadillac
King – who recently won an Emmy for her performance in “Watchmen,” also won an Oscar in 2019 for her performance in “If Beale Street Could Talk” makes her directorial debut in her forthcoming film, “One Night in Miami”, set to open on Christmas Day.
“The Cadillac experience is all about ambition, being hopeful and being relentless as you work toward your goals,” said King. “Cadillac looks to make every journey extraordinary, and we all should be striving for that.”
Dee Rees, the campaign’s director, says that the campaign is all about the theme of bravery, resilience, and overcoming obstacles. Cadillac’s new marketing initiative brings together three women who exemplify those traits: Reese, King, and award-winning Director of Photography Rachel Morrison.
“This is a new era for Cadillac – fearless, innovative and one where we never stop pushing boundaries, and Regina King reflects all those facets and so much more,” said Melissa Grady, Cadillac chief marketing officer. “King’s unique ability to defy convention and look toward the future are how we approach the opportunities ahead of us at Cadillac.”
2021 Cadillac Escalade | Never Stop Arriving | Cadillac
The 2021 Cadillac Escalade is arriving at dealerships now, but it’s not the only thing Cadillac has been busy doing. The company launched Cadillac Live, an interactive virtual vehicle shopping experience, earlier this year. The 2023 Cadillac Lyriq was unveiled and promised to be riding on the new General Motors platform technology, which includes the Ultium battery.
The company confirmed that the -iq ending as part of its vehicle names will expand in the coming years, including in the Cadillac Celestiq ultra-luxury electric car. One thing the company has not confirmed is the rumored plans to add an all-electric Escalde to the lineup by 2025.