Acura’s new storyline has all the hallmarks of a feel good comeback. Not only is the automaker turning out high-level premium vehicles, it’s making them sportier than they have been in a very long time. But, it wasn’t all that long ago that the product lineup became mundane after years of inspiring drivers and being the go-to premium performance brand.
But now it’s back. The move first signaled by the emergence of the Acura Precision Concept has played out, first on the RDX then on the TLX and MDX. There’s more to come. Acura’s planning new Type S models, designed to bring out the purest expression of performance you can get from the brand outside of its NSX sports car. There’s other things on the horizon too.
A new video from the company showcases its heritage and gives brand enthusiasts a peek at what is coming for in the pipeline. Spoiler alert: it’s more performance-centric vehicles.
2022 Acura MDX – “Origin Story”
Acura enthusiasts will instantly recognize the names of people sharing the Acura story in the video: Jon Ikeda, vice president and Acura Brand Officer and Art St. Cyr, vice president of the Automobile Operations Division of American Honda Motor Co., Inc. among them. Ikeda is largely responsible for this next chapter of Acura, himself a performance enthusiast. St. Cyr traces his Honda ties into the motorsports community, a niche market that plays heavy into this brand evolution.
The NSX is featured alongside the 2022 Acura MDX in the video. The MDX was elevated as part of the company’s new strategy to has a more luxurious interior and dynamic handling as part of the redesign. The difference between the 2020 and 2022 model is like night and day.
The same can be said for the 2021 Acura TLX. A TLX Type S version is on the way this May giving the company its first Type S in years. The Acura MDX Type S is expected later this year.