Henrik Fisker may rue the day he “accidentally” tweeted, then quickly deleted, a teaser for what AutomotiveMap can only assume is a forthcoming electric truck. Or, he may not. The CEO of Fisker Inc. is known for his showmanship and the company is facing stiff competition for its new Ocean SUV in an electric vehicle market that is heating up.

What better way to stir up some publicity than “accidentally” tweeting an image of a possible forthcoming product?!

Fisker’s tweet included an image of what appears to be a slightly different take on the design of the Fisker Ocean SUV with the word “Alaska” across the backside, and the words “Electric pickup truck!”

What the image didn’t look like was a pickup truck. Well, at first glance.

Turn up the brightness on your screen and take a closer look to see the differentiation between the cab and bed, as well as beefy tires. Still, it doesn’t have traditional pickup styling, if the rendering is to be believed.

It looks like the Fisker Alaska pickup truck would have dimensions more similar to the forthcoming Hyundai Santa Cruz, which the company considers to be more of utility truck than a typical pickup.

As a startup, it’s likely that Fisker would be looking for ways to keep costs down while delivering a good product. Because of this, it’s probable that any Fisker truck would be built on the same platform as the Fisker Ocean. That could mean that any pickup would be midsize rather than full-size.

In the next three years, the electric pickup truck market is looking to explode with promise. Ford has promised an electric F-150. General Motors is reviving the Hummer brand for an all-electric pickup truck under the GMC nameplate. Rivian, Tesla, and Nikola have all recently thrown their hats in the ring as well.