The Ford Bronco will debut on July 13. As soon as it does, you’ll be able to reserve yours for just $100. Ford will begin taking reservations via their website at 8 p.m. Eastern Time and 5 p.m. Pacific Time. The reservation fee is automatically refunded if you cancel your order.
The Bronco debut is one of the most hotly anticipated vehicle events of the year. It was initially poised to happen this spring but was put on hold as the COVID-19 pandemic took hold and the New York International Auto Show was postponed then cancelled.
Ford teased the Bronco earlier this week.
hoto by Getty Images; Smartphone content courtesy of @FordBronco, Instagram
AutomotiveMap was one of the first news outlets to record the sounds of the Bronco’s powertrain when reporter Sue Mead headed to Baja California with the Ford team to see the Bronco R compete in the Baja 1000 last year.
Based on patent applications and leaks, it’s likely the Bronco will debut in two- and four-door formats. There’s reported roof-off functionality. Ford is aiming to take on the Jeep Wrangler with the model, releasing several promotional photos celebrating the vehicle’s off-road prowess.
Ford will also have a Bronco Sport model on the market. This is not a two-door version of the Bronco, but rather a more lifestyle-focused SUV that is built on the same platform as and alongside the Ford Escape.
The Dearborn, Michigan-based automaker has been teasing the model ahead of its reveal. The latest teaser, a video released yesterday, showcases the SUV’s headlights. One a few days before showed off the sides of the vehicle. AutomotiveMap covered them both here.
We were supposed to see the new Bronco on Monday, however, after a bit of a brouhaha surrounding its original debut date and its link to O.J. Simpson Ford changed the date. Stay tuned to AutomotiveMap for more teaser analysis leading up to the big day.