Ford starts PowerUp over-the-air update program to enhance tech in vehicles

Chris Teague

Chris Teague

Ford PowerUp brings technology updates to existing vehicles.

Ford PowerUp has launched, bringing with it the ability to keep vehicles up-to-date with the latest software technology, so long as their systems can handle it.

“Software updates are common across billions of connected devices but not yet for vehicles. Ford Power-Up software updates will change that by quickly bringing it to millions of people,” says Alex Purdy, director, business operations, enterprise connectivity, Ford Motor Company. “We’ve invested in more seamless technology so updates can happen while you’re sleeping – making your next ride a better experience.”

Introducing Ford Power-Up | Innovation | Ford

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The first PowerUp updates happened in March. Ford F-150 and Mustang Mach-E customers were the beneficiaries. Now the company is accelerating the program pushing out over-the-air updates to over 6 million vehicles already on the road. In order to receive those updates, vehicles must have an embedded modem. Nearly all new models have the feature.

The wireless upgrades enhance features, quality, experiences, capability, and convenience. The fresh technology is able to update the vast majority of vehicle computer modules – more than 110 on higher end models – and reduce the need for a trip to the dealership for service.

As part of the PowerUp rollout, Ford is also adding embedded Amazon Alexa to vehicles with three years of free connectivity. The voice command functionality allows users to be connected to their vehicle as well as the Amazon services in their home.

At first, 700,000 vehicles in the U.S. and Canada will get the tech with millions more to follow. The first models to get connected will be Bronco, Edge, F-150, Mustang Mach-E, and Super Duty that are equipped with SYNC 4 technology.

“Democratizing technology and putting it within reach of millions of customers has been a part of Ford’s DNA dating back to the Model T, and our new collaboration is a continuation of that legacy,” says Ned Curic, vice president, Alexa Automotive. “We can’t wait for Ford customers to experience the best of what Alexa and voice AI can do while on the road – including new features and capabilities that will be delivered seamlessly through future over-the-air software updates. We love the vote of confidence from Ford to deepen our work together and continue making the driving experience more connected, entertaining, and productive.”

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