Ford to use Maverick name for new pickup

Chris Teague

Chris Teague

The Maverick name was last used on a car in the 1970s.

The pickup game is heating up, but it’s not a big truck that we’re here to talk about. Ford has just confirmed the Maverick name for its upcoming compact pickup, and the images included with today’s press release appear to jive with the spy shots we’ve been seeing over the last year or so. Though it already has the best-selling pickup truck of all time in the F-150, a solid midsize entry in the Ranger, and a variety of heavy-duty options with its Super Duty lineup, Ford is set to add another pickup truck to its catalog with the compact Maverick.

Ford

Gabrielle Union will headline the unveiling on June 8th.Ford

The Maverick is expected to ride on a modified C2 platform, which currently underpins the Ford Escape and Bronco Sport. That makes the Maverick a tiny truck by today’s full-size standards and will make it noticeably smaller than the existing Ford Ranger pickup. The platform also means that the Maverick will be a unibody pickup truck, which sets it apart from the body-on-frame construction of the F-150 and others.

The unibody design will give the Maverick a smoother, more car-like ride and better handling, but isn’t typically used for trucks because body-on-frame construction gives pickups more rigidity and better capability to deal with heavy loads. Even so, the Maverick should still be able to muster a decent tow and payload rating, as we’ve seen from other unibody vehicles, such as the Honda Ridgeline.

Ford

The Maverick’s trim designation appears just below its side mirrors.Ford

Ford hasn’t given out any other details on the Maverick, other than to note that the truck’s official unveiling event will take place on June 8. Actress Gabrielle Union is headlining the event, which will take place across all of Ford’s social channels, on Hulu, and on Union’s Instagram and TikTok channel. Ford notes that the Maverick will be its first vehicle debut on its U.S. TikTok channel.

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