Ford Motor Company, in partnership with First National Bank of Omaha and Visa, is launching the FordPass Rewards Visa Card as part of a customer loyalty program expansion. FordPass first launched in 2019.
The credit card similar to credit card programs offered by General Motors and but Ford says that theirs offers a higher level of rewards than the other programs.
“Building trust and delivering the best ownership experience possible for our customers is our top priority at Ford,” said David Loflin, manager, Customer Experience. “Not only does this card match the features of other major players in the credit card space, it offers customers a means to reduce the cost of ownership by redeeming Points to purchase, lease or service their vehicle.”
The card is available in two colors right off the bat.Photo courtesy of Ford Motor Company
In exchange for using their FordPass Rewards Visa Card to pay for purchases, customers can earn 10 percent Back in Points on Ford service. That 10 percent is an accumulation of five percent Back in Points in Ford dealership purchases and an equal percentage Back in Points with FordPass Rewards.
Customers also earn five percent Back in Points on Ford dealership purchases; three percent Back in Points in gas, auto insurance, tolls, parking, and dining expenses; and one percent Back in Points on all other purchases.
The credit card is the only co-branded card with an annual statement credit. Users get $200 each year when they spend $6,000 in 12 consecutive billing cycles after opening the account. Customers get a $100 statement credit when they spend $3,000 within the first three billing cycles after opening an account.
There is also low-interest financing for six billing cycles on Ford dealership purchases over $499.
Additionally, the card gets users access to more traditional FordPass Rewards opportunities. For example, in June FordPass Rewards gave its members access to one month of complimentary Postmates delivery service and deployed a complimentary The Works oil change and tire rotation to members deemed essential workers.
Currently, the FordPass Rewards program has enrolled more than 4.5 million members
Cardholders will be able to customize their FordPass Rewards Visa Card by checking the options box. The card is first available in a Model-A Black or Blue Oval Blue color scheme. Beginning with the Bronco brand and the all-new F-150, future iterations of the card will allow model-specific customization.
To learn more about the FordPass Rewards Visa Card and to apply, visit FordPassRewards.com/Visa.