Jeep is expanding its popular Badge of Honor program for off-roading enthusiasts with a new mobile app and expanded list of trails. The program was first created in 2013 and provides enthusiasts the opportunity to add badges with depictions of the trail they conquered to their model.
“We created the Badge of Honor program as a fun way to interact with our loyal off-road Jeep enthusiasts, allowing them to do what they love most and earn unique trail badges for their vehicles,” said Jim Morrison, Head of Jeep Brand – FCA North America.
“The program has really taken off and we often see Jeep vehicles with many different badges that represent conquered trails around the country. With continued program interest, we’ve expanded the Badge of Honor mobile app with many new features our customers will enjoy.”
The fresh app includes seven new trails, trail check-in, and physical badge requests. It also has the ability to help users locate Badge of Honor trails, get directions, and see detailed trail information and highlights (including difficulty ratings). There is also the ability to upload and share photos from trail adventures to share within the Badge of Honor community.
Additionally, Jeep has added features based directly on feedback from users of the app. You can now suggest a trail, see new trails, have enhanced engagement with the Badge of Honor community, get information on Jeep brand events, share Badge of Honor accomplishments on social media, and created a detailed user profile which allows users to share personal Jeep information including modifications.
The list of 56 trails includes seven new ones including Northwest OHV Park in Texas, Tread Lightly! Four Wheel Drive Way in Florida and Bearwallow in West Virginia.
Jeep owners who are new to off-roading can take advantage of the app’s Off-Roading 1010 section, which gives helpful hints and tips for those starting out on the Badge of Honor journey.
The Badge of Honor app is available now in the Apple App Store and via Google Play.