Placed firmly in the frivolity category, Easter egg hunts delight children of all ages. No, not those types of Easter eggs. The Jeep type.
Jeep has long placed graphics, embossed and stamped designs, and other nods to the company’s history in the design of their vehicles. But now, it seems, they may be running a bit short on ideas.
The tradition of Jeep Easter eggs started with the 2011 Jeep Grand Cherokee. “We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles,” said Mark Allen, Head of Jeep Design.
Photo courtesy of FCA US LLC
“When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer,” said Allen. “These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated.”
The company is giving Jeep enthusiasts the opportunity to design the next Jeep Easter egg. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice.
Entries will be judged by the following criteria:
- Creativity: Entry presents the idea for the “Easter egg” icon in a creative, effective and compelling manner (25 percent)
- Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep “Easter eggs” (25 percent)
- Quality/Actionable: Entry clearly expresses the idea for the “Easter egg” icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25 percent)
- Originality/Authenticity: Entry portrays a unique “Easter egg” idea that is clearly the entrant’s own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25 percent)
The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31. Ideas can be submitted at TheNextJeepEasterEgg.com.
Contest fine print:
*No purchase necessary to enter or win. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.
