The Kia hamsters have party rocked their way into retirement. Kia has moved onto more sinister promotion opportunities. One might say that as the brand has matured, so has its audience and advertising approach.
The company’s latest promo is a short film that shows off a select list of features from Kia’s stable of models. Taking center stage alongside a roster of actors that look like they’re supposed to remind the viewer of John Malkovich, Aubrey Plaza, and Karl Urban are the Kia Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento.
“We’ll miss going to the movies this Summer and catching the latest Hollywood blockbusters, so Kia took this as an opportunity to provide a similar viewing experience, but with a plot twist you never saw coming,” said Russell Wager, director, marketing operations, Kia Motors America. “With many automakers offering the same or similar vehicle options, ‘The Features Film’ is a unique, entertaining and fun way to differentiate ourselves and reach consumers directly with highly creative content.”
Along with an entertaining storyline, “The Features Film” has appearances from a host of technology including remote start, remote climate control, rear cross traffic alert, rearview camera, smart trunk, mood lighting, premium audio systems, lane keeping assist, long-distance EV and hybrid range, cargo space, blind spot collision avoidance assist, and turbocharged engines.
“The Features Film” will have you rooting for the getaway driver and mourning the loss of a rubber ducky.
The film is divided into a series of 13 individual 15-second videos and as a six-minute longform film. Watch the entire film below.
Kia Presents: The Features Film (Full Video)