Heavy clouds of pink and purple fill the screen, swirling around the 2020 Lincoln Aviator. Then, the camera cuts to the interior where the eyes of University of Texas professor and Academy Award winning actor Matthew McConaughey appear to be staring directly into the soul of the viewer.
As McConaughey thoughtfully sits behind the wheel of Lincoln’s new midsize SUV, it’s hard not to notice the supple appointments of the vehicle and how close the notoriously nude bongo player is to the steering wheel.
While the actor decries in-your-face horsepower, the sounds of an original score by the Detroit Symphony Orchestra plays in the background.
The SUV emerges from the smoke to arrive in the desert, reminding viewers that Lincoln is about performance that, “just makes you feel better.”
Take a look for yourself.
The All-New 2020 Lincoln Aviator | Fresh Take On Movement | Lincoln