Mazda (finally) all-in on rear seat reminder technology

Chris Teague

Chris Teague

Mazda is going all-in on keeping kids safe in the car.

Some automakers are already installing rear seat reminder technology across their lineup. Mazda is taking longer, but is committing to having the alerts installed in every U.S.-sold vehicle by 2025, if not sooner.

Their commitment comes as part of a larger consensus, announced in early September, among automakers that are part of the Alliance of Automobile Manufacturers and the Association of Global Automakers, which account for nearly 100 percent of the U.S. light-duty vehicle sales.

“Children die each year from heatstroke suffered when left unattended in the back seat of passenger vehicles,” said John Bozzella, President and CEO of Global Automakers. “As most of these deaths are caused by children being unintentionally left in vehicles, our members are taking action to help prevent these tragic losses by adding rear-seat reminder systems to prompt parents and caregivers to check the back seat before exiting their car.

According to the Auto Alliance, the agreement between stakeholders will expedite the inclusion of the technology, which could have taken four to eight years to finalize had they relied on the government rule-making process.

“Sadly, each year, we see children die from heatstroke suffered when left unattended in the back seat of passenger vehicles – most of these deaths are caused by children being unintentionally left in the vehicles,” saidJeff Guyton, President, Mazda. “The commitment by Mazda and the entire automotive industry to install rear seat reminder safety systems underscores how such innovations will help parents and caretakers keep their children safe.”

Currently, Mazda sells the Mazda3, Mazda6, CX-3, CX-5, CX-9, and MX-5 Miata in North America. A CX-30 crossover will be arriving on U.S. shores in 2020.

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