The next-generation Mercedes-Benz S-Class will be slowly revealed over the next few weeks. Mercedes will be showing various aspects of the vehicle off in three video installments leading up to a complete reveal.
“The new S-Class is packed with groundbreaking innovations and takes individual mobility in the luxury segment to a whole new level. We developed the Meet the S-Class DIGITAL series to provide media representatives with information on the key highlights in advance of the world premiere,” says Katja Bott Head of Global Communications Mercedes-Benz Cars & Vans. “It enhances the successfully established Meet Mercedes DIGITAL news format, which will present other new products and company developments in further episodes published in parallel.”
The first show airs July 8 and features Sajjad Khan, Member of the Board of Management of Mercedes-Benz AG, responsible for CASE, and Gorden Wagener, Chief Design Officer of Daimler AG, alongside the car. The episode is titled, “Meet the S-Class DIGITAL: My MBUX” and will center around the innovations present in the new Mercedes-Benz infotainment operating system regarding interaction and personalization.
The second episode is named “Meet the S-Class DIGITAL: Innovation by intelligence” and airs July 29. Conversation in that feature will be focused on safety and comfort.
A third, “Meet the S-Class DIGITAL: Luxury and well-being” commences on August 12 and features on the luxurious accommodations of the interior of the S-Class.
In a teaser for the series, Markus Schäfer, Member of the Board of Management of Mercedes-Benz AG responsible for Daimler Group research and Mercedes-Benz Cars COO, stands in the electromagnetic test lab next to a camouflaged plug-inn hybrid prototype of the forthcoming S-Class that achieves an all-electric range of about 62 miles.
Schäfer climbs into the car and we can see a large, vertically orientated tablet-like screen sitting next to the front seat, between driver and passenger in a similar position to where Volvo puts its screens. He discusses the model having artificial intelligence and a head-up display with augmented reality. Then, to close out the video, Schäfer asks, “Hey Mercedes, when do I need a recharge?” The car’s personnel assistant advises.
The full reveal of the S-Class is slated for September.