Ford’s F-Series trucks are a sales juggernaut. The automaker says that the Super Duty brand alone generates more annual revenue than many Fortune 500 companies, including Southwest Airlines and Nordstrom. That makes Ford trucks big business, so the automaker takes updates seriously. The 2023 Super Duty is all-new, though it retains two engine choices from the year before. It offers more tech, refined style, and great features. Ford revealed the new trucks last night in “KenTRUCKy.“
Ford offers the new Super Duty in six trims: XL, XLT, Lariat, King Ranch, Platinum, and Limited. The F-250 is available only in a single rear-wheel configuration, but the F-350 and F-450 are both available with dual rear wheels. Single cab, crew cab, and SuperCab configurations are available, and Ford offers a 6.75- or 8-foot bed.
The 6.7-liter gas V8 and 7.3-liter diesel V8 carry over from 2022, but Ford introduced a new 6.8-liter Power Stroke Diesel V8 and a new high-output 6.7-liter diesel. Existing engines have been massaged to deliver more power and torque, though Ford hasn’t given detailed specs on any of the powertrain options.
The Super Duty’s cabin got a significant update with features made popular by the smaller F-150. Max Recline seats fold almost completely flat to allow for in-cabin napping or camping. The center console opens to create a small work surface, suitable for a laptop or notebook, and there’s a new slot in the console to hold a tablet upright when the truck is stationary.
Ford offers appearance and off-road packages, including the STX, Sport, and Black. The automaker will also offer the Tremor Off-Road Package, which brings a Dana front axle, 35-inch Goodyear tires, and Trail Turn Assist.
Though it’s a work truck, Ford equips the Super Duty with either an 8- or 12-inch touchscreen running Sync 4 infotainment. The new interface is colorful, responsive, and intuitive, offering an excellent way to interact with the truck. Ford’s options list for the Super Duty is staggering and includes an onboard scale to give real-time cargo and towing weight estimates, a 360-degree camera system with birds-eye trailer views, and several fleet management apps.
The 2023 Ford Super Duty enters production later this year in The Blue Oval’s Louisville, Kentucky, and Avon Lake, Ohio facilities. No pricing details are available yet but expect an MSRP that can extend past the $100,000 mark.