New ‘Insight Audi Design’ live stream gives a peek inside company’s design lab

Chris Teague

Chris Teague

Audi's new virtual tour allows users to virtually step inside Audi's design studio.

Unfortunately, you can’t get into Audi HQ in Ingolstadt, Germany for a tour right now. You can, however, use your smartphone, tablet, or computer to stream a look inside at no charge.

Audi has launched a new “Insight Audi Design” live stream interactive discovery tour to their repertoire. During the stream, tour guides present from a studio and explain why and how Audi makes its design decisions.

According to a release, “The guides answer questions in dialogue and construct the roughly 20-minute live stream according to the wishes and interests of the participants.”

Tours are available in German and English.


Tours can be booked online and are free of charge.Photo courtesy of Audi AG

is the first auto manufacturer to offer free, online discovery tours. The company’s virtual factory tour ‘Audi live at the Ingolstadt factory’ has been offered since November 2019 and gives tour-takers an insiders peek at the production process and technical highlights of the brand.

Tours are available at multiple times throughout each day. Users can click through to see the date they’re interested in booking, the times of the tours available, and the language they are presented in. Each takes 20-30 minutes.

When booking, Audi asks which areas of their production interest you the most: history, motorsports, sustainability, production sites, or company. They also ask you to choose which models you’re interested in learning about based on groupings (A1, Q2, A3, Q3, TT; A4, A5, Q5; A6, A7, Q7, Q8, A8; E-Tron; or R8, RS) and indicate which technologies pique your interest (alternative drives, driver assistance systems, lightweight construction, lighting technologies, or quattro).

Users must input their name and email address to book the tour.

Interested parties can choose a suitable date for “Insight Audi Design” online at

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