Personalization continues to grow in popularity, not just as an offering by automakers for the vehicles, but for the lifestyle arms of their business. Porsche is no exception. Beginning July 1, Porsche Design will offer customers in Germany the opportunity to design a custom chronograph. In September, the offering will begin expanding to Great Britain and the U.S.

“There is great global demand for custom personalisation from the factory. Around 90 percent of all 911 models are personalised for customers using equipment from Exclusive Manufaktur. Twenty-five percent of all vehicles delivered around the world from this product line pass through the Exclusive Manufaktur workshop, in which special customer wishes are also brought to life,” says Alexander Fabig, Head of Personalization and Classic.

“The cooperation with Porsche Design has been successful over the course of many years. From the 911 Turbo S Exclusive Series through to the current 911 Targa 4S Heritage Design Edition, seven limited-edition Porsche Design timepieces matching the individual vehicles have already been offered.”

“With the innovative ‘Porsche Design custom-built timepieces’ concept, we are now offering customers the possibility of designing a timepiece to match their individual Porsche,” adds Jan Becker, CEO Porsche Design Group. “No other timepiece brand or automotive manufacturer currently offers such a personalized and exclusive timepiece concept.”

Each custom timepiece is manufacturer in the company’s own workshop in Switzerland. Numerous visual and technical personalization elements are offered including the opportunity to choose the color of the case and dial; material of the wrist strap; and the design and color of the automatic movement rotor.

There are 1.5 million customization options available.Photo courtesy of Porsche AG

The case of each chronograph is titanium. Customers can choose between a glass bead-blasted or PVD titanium carbide-coated black case. The dial falls into line with the design of the 911, and is reminiscent of the cars’ instrument cluster and rev counter. The wrist strap options include the choice of a titanium strap with black or titanium-coloured surface and a leather strap, whose material and color options are based on the interior and exterior of the 911. The leather strap can be finished with contrast stitching using genuine Porsche vehicle thread.

There are 1.5 million possible combinations.

The timepiece features the Porsche Design WERK 01.100, a chronograph movement with chronometer certification that was developed in-house. The timepiece winds itself automatically while worn.

A message, name, or the chassis number of the owner’s vehicle can be engraved on the bottom of the timepiece

The leather is stitched using the same Porsche thread that is inside the 911.Photo courtesy of Porsche AG

Customers can build their model using the web-based Porsche Design Timepieces Configurator or design and order their chronograph as part of the vehicle consulting process in participating Porsche Centres (or with the experts at Porsche Exclusive Manufaktur in Zuffenhausen).