Each of the films in the Rolls-Royce “Inspiring Greatness” series features the story of a individual and how they strive to achieve greatness. The films hone in on what greatness means to them and how the Rolls-Royce story is a good match for theirs, in a natural way.
Each video is approximately three minutes long and features stunning cinematography that captures genres from art to fashion to worldwide exploration.
Watch the first five films of the series below.
Inspiring Greatness Episode 1: Refik Anadol
What does it mean to remember the future? For Refik Anadol, art is a way to grasp this evasive feeling. In the first episode of #InspiringGreatness, Anadol’s artwork for Muse, the Rolls-Royce Art Programme, invites you to travel vicariously to the future through his machine-driven, yet human-centric world.
Inspiring Greatness Episode 2: Dr. Esther Mahlangu
Celebrated South African Dr. Esther Mahlangu began her illustrious life as an artist from an early age. Now, her geometric artworks that blend traditional Ndebele culture with the modern world are highly desired by a range of global clientele.
Inspiring Greatness Episode 3: 90 Pairs of Hands
90 pairs of hands. 600 hours of masterful artistry. This is what the construction of a single Rolls-Royce motor car demands. Before possession of our creations is turned over to an owner, each one receives a level of devotion that can only attributed to one place on earth — Goodwood, the Home of Rolls-Royce.
Inspiring Greatness Episode 4: Rankin
Recognised as one of the greatest creatives of our time, photographer and director Rankin has shaped modern culture in infinite ways. His atmospheric storytelling encourages creatives — and broader society — to expand upon the notions of what is possible.
Inspiring Greatness Episode 5: Cory Richards
National Geographic photographer and explorer, Cory Richards uses emotive visuals to capture universal human truths. Richard’s work illustrates how humankind is all connected, despite our apparent differences. His passion has taken him to the far-reaching corners of our globe, where extraordinary moments are crystallised forever.