Audi, 20th Century Fox team up for ‘Spies in Disguise’ short featuring Will Smith, Tom Holland

Chris Teague

Chris Teague

Audi has once again teamed up for a promotional spot in a feature film.

Earlier this year Audi was touting its inclusion in a Spider Man movie. Now, the German automaker has moved into a new animated feature called “Spies of Disguise” starting Will Smith and Tom Holland.

Ahead of the movie’s December release, Audi has teamed up with 20th Century Fox to create a short feature called “Lunch Break”, which both entertains and shows off the automaker’s technology.

Here’s the synopsis straight from Audi:

In the video, suave and smooth Lance Sterling and tech genius Walter Beckett find themselves in a high-speed car chase through the streets and underground shafts of Washington, DC. The unlikely duo are at an advantage in the RSQ e-tron with the concept car’s fully automatic driving mode and additional boost capability, which is controlled via Functions on demand.

The electric and fully automated RSQ e-tron concept car, designed in close cooperation with Blue Sky Studios, features autopilot mode, as well as visionary design language and futuristic highlights including a hologram speedometer.

“The action-packed super-spy storyline provides us with a creative medium to showcase innovation and technology, and all that is possible with the future of mobility,” says Sven Schuwirth, Vice President Brand Audi, Digital Business and Customer Experience.

“Spies in Disguise” opens nationwide on December 25.

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