The automotive business is a tough place to cut your teeth as a company. So many have tried and failed to break through with new vehicles, both in the U.S. and elsewhere. Electric vehicles seem to present a perfect opportunity for companies of all types to jump in with a new product. Such is the case with VinFast, a Vietnamese automaker. The company launched two new crossovers at the LA Auto Show yesterday, both of which are heading to the United States.
Two models will debut at first, but the company plans on expanding here.VinFast
The VinFast VF e35 features up to 301 miles of range on a charge, while the full-size three-row VF e36 can travel up to 422 miles on a charge. Both vehicles come with a ten-year/100,000-mile warranty. VinFast says that its launch strategy in the United States wraps in charging stations, as the company realizes that they are a necessary part of EV adoption. In Vietnam, VinFast is in the process of building 40,000 charging stations to bolster adoption.
VinFast will eventually build a factory in the United States.VinFast
Here, the automaker will build dozens of company-branded stores to sell its vehicles, similar to the approach taken by Tesla. VinFast’s plan is to position itself as an exclusive product in the EV space, and to help it expand in the U.S., the company plans to build a factory in 2024. Part of its launch will also involve several special events across the country to introduce the brand and its vehicles.