The redesigned Cadillac Escalade comes in eight interior color and trim options, multiple 22-inch wheel options, and a variety of paint job colors. The luxury arm of General Motors is now offering new SUV shoppers the opportunity to visualize their new Escalade before they sign on the line via a new online tool.
The Cadillac Escalade visualizer uses a 3D model of the Escalade Premium Luxury Platinum as its base vehicle. It allows customers to feast their eyes on every angle of the new SUV. They can choose a paint color and see how the light bounces off the Escalade’s beefy body, choose between a number of wheel options, then dive deep inside the interior.
The 3D configurator changes its looks depending on the choices the user makes.Photo courtesy of Cadillac
Cadillac has designed the tool to be mobile-friendly and intuitive.
“The visualizer allows customers to engage with the 2021 Escalade right from their phone or desktop, six months before the vehicle is available in showrooms,” said Robert Benbow, Cadillac Escalade marketing manager. “And it will only get better over time.”
Like the usual vehicle configurators, the image of the Escalade changes as the user changes their inputs. Cadillac will update the trim levels, colors, wheels, and interior options are more models become available throughout the lifecycle of the Escalade.
Cadillac is pushing this visualizer as part of a broader initiative to change the way buyers shop for cars. The company recently launched interactive digital showroom experiences in five states.
The 2021 Cadillac Escalade was introduced earlier this month in Los Angeles by Spike Lee. Along with a big new body, the model has an industry-first curved OLED screen. The SUV will also include an expanded version of Cadillac’s Super Cruise hands-free driving technology.
Cadillac tapped Oscar-winning director Regina King to introduce the Escalade at last night’s Academy Awards ceremony. Following the Oscars, an ad campaign she directed and starred in, will begin airing.
To start customizing, visit the 2021 Cadillac Escalade Visualizer.