Skip to content
  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New
Menu
  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New
Facebook Twitter Instagram
Search
Close
  • YTD
  • Other

Volkswagen’s “R” gets a new logo starting with 2020 Atlas Cross Sport

Chris Teague

Chris Teague

  • November 11, 2019
  • 3:44 pm
  • No Comments
Volkswagen's iconic "R" logo is getting a 21st Century update.

Volkswagen ushered in its highest level of popularity with the VW Beetle and alongside the development of that product came the VW R line.

In the 1970s, European Beetle enthusiasts begged the company to create a limited-edition version fo the Bug for rally driving. It would have an upgraded suspension and brakes. Volkswagen obliged, offering a well-equipped Beetle with a special yellow and black livery called the Beetle GSR or Gelb Schwartz Renner.

The spirit of that rally car would continue through the generations of Volkswagen vehicles extending through the Golf R and the company’s R-Line trim levels that can be found on many modern VWs like the Jetta and Passat.

“Volkswagen R is all about excitement and thrill,” says Jost Capito, Managing Director of Volkswagen R.” In the future, we will continue to focus our efforts on integrating these emotions into the Volkswagen brand.”

The modern incarnation of Volkswagen R began in 2002 with the reveal of the first Golf R32, designed to be a hotter hatch than the typical Golf. Produced until 2005, the model came complete with a 3.2-liter six-cylinder engine and all-wheel drive. The engine pumped out 238 horsepower and was the world’s first production car with a race-inspired dual-clutch automated manual gearbox.

When Volkswagen redesigned the Golf for the 2008 model year, the company sold a very limited number of 2008 Golf R32 models in the U.S., due in large part to the Great Recession. The redesign gave the model 250 horsepower but took away its manual transmission, opting instead for paddle shifters.

Two iterations later, the Golf R has reached its 2019 model year with a 288 horsepower and 280 pound-feet of torque rating. It can be had with either a six-speed manual or seven-speed DSG transmission. It starts at just over $40,000.

Earlier this year, Volkswagen introduced the 2020 Atlas Cross Sport and when the model arrives on dealership lots, a new version of the R logo will come with it.

“The R marks the athletic apex of our model program and the R logo serves as an expression of both aesthetics and sportsmanship,” says Klaus Bischoff, Head of Volkswagen Design.

The new logo was designed at the Volkswagen Design Center in Santa Monica, California.

MK4 Volkswagen Golf R32

undefined

Photo courtesy of Volkswagen AG

 

MK5 Volkswagen Golf R32

undefined

Photo courtesy of Volkswagen AG

 

2012 Volkswagen Golf R

undefined

Photo courtesy of Volkswagen AG

 

2016 Volkswagen Golf R

undefined

Photo courtesy of Volkswagen AG

 

2019 Volkswagen Golf R

undefined

Photo courtesy of Volkswagen AG

 

Share this on your community

Facebook
Twitter
Pinterest
LinkedIn
Reddit
WhatsApp
Telegram
Email
PrevPreviousToyota goes hard at SEMA with 9 super Supra builds
NextChevrolet and Carhartt teaming up for new Chevy truck for brown jacket and boot loversNext

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest

The quick take review: 2023 Honda HR-V AWD

10 Valuable Parts Of Your Wrecked Car That Can Earn You Some Cash

These are the safest 2023 vehicles you can buy right now

GMC Sierra vs Chevy Silverado: Head to head

Giveaway: Team O’Neil and Skip Barber Racing School passes

Sign up our newsletter to win a Giveaway

Giveaway alert: We’ve got three Glove Box car detailing kits, Each box valued at more than $90

On or around January 2, 2023, we will randomly pick three email addresses from our newsletter mailing list.

Topics

  • Features
  • Guides
  • Gear
  • Reviews
  • Electric Vehicles
  • News
  • Comparisons
  • What's New

Related Post:

blank

Ranked: Full-size trucks with the most torque for 2023

02/17/2023
blank

Ranked: The best EVs for towing in 2023

02/15/2023
artificial intelligence

Your Test Driver will not use content written by artificial intelligence

01/18/2023
Mechanic gloves

Buying guide: Best mechanic gloves for 2022

08/27/2022
Chevrolets, Buicks, Pontiacs, and Ferraris all made this list.

61 cars, trucks, and SUVs named after places

08/10/2021
2023 honda HR-V

The quick take review: 2023 Honda HR-V AWD

03/21/2023
blank

10 Valuable Parts Of Your Wrecked Car That Can Earn You Some Cash

03/20/2023
car warranty coverage

These are the safest 2023 vehicles you can buy right now

03/19/2023
GMC Sierra vs Chevy Silverado

GMC Sierra vs Chevy Silverado: Head to head

03/15/2023

Sign up our newsletter to win a Giveaway

Giveaway alert: We’ve got three Glove Box car detailing kits, Each box valued at more than $90

On or around January 2, 2023, we will randomly pick three email addresses from our newsletter mailing list.

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms Of Use
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms Of Use
Facebook Twitter Instagram

Copyright Yourtestdriver 2022 || All Right Reserved

Your Test Driver

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms Of Use
Menu
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms Of Use

Subscribe our newsleter

  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New
Menu
  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New

Your Test Driver

  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New
  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New