“The color and material offerings of the all-new Bronco and Bronco Sport are genuine and trusted, and establish a visceral connection between nature and the authenticity of this new family of rugged SUVs,” said Missy Coolsaet, Bronco color and materials designer. “They motivate our customers to return to the wilderness and challenge themselves – and Bronco takes them there in a carefree, spontaneous way.”

The configurator works in a traditional sense, asking users to first enter their ZIP code then taking them to a menu where they choose a trim level. Ford offers the Bronco in seven trim levels: Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and First Edition.

Buyers are then asked to choose a two- or four-door model. The 2021 Bronco is available in a wide variety of colors, including some with deep Ford heritage, and wheel varieties.

Powertrains components are trim level-dependent and some paint and wheel color combinations are not compatible with the seven-speed manual transmission or the Sasquatch Package.

All-terrain, mud, or all-season tires are either standard or available depending on trim level and wheel choice.

Buyers can check options boxes for a hard top, sound-deadening headliner, roof rails with crossbar, splash guards, an upgraded bash plate, paint protection film, brush guard, keyless entry keypad, wireless charging pad, heated steering wheel, adaptive cruise control, a 12.0-inch infotainment touch screen, 10-speaker B&O sound system, and LED headlights, depending on trim level. Higher Bronco grades get much of these features as standard.

Cloth, vinyl, or leather-trimmed seats are available. An Ebony black or Medium Sandstone interior are the only options, but Medium Sandstone is not available in all trim levels.

A variety of equipment groups and packages are available as well, including a graphics package that will put the profile of rolling hills on the lower quarter of your Bronco’s door panels.

Check out the configurator now at Ford.com/Bronco.