What. A. Game. Super Bowl 55 festivities are underway and, perhaps more importantly, so are the ads. If you’re looking for all of the big game’s best car, truck, and SUV company ads all in one place, you’ve come to the right spot.
Scroll down. Watch. Enjoy. As you do, remember that a recent survey revealed that Americans did not want preachy ads on their screen during the Big Game, instead preferring humorous and entertaining ads. Did automakers strike the right tone?
Click here to see auto industry ads that aired during the 2020 Super Bowl.
Toyota “Upstream”
The 60-second spot, titled “Upstream”, features Team Toyota athlete Jessica Long’s long journey to success, which started when she was adopted by an American couple from a Russian orphanage. Soon after adoption, Long’s legs would have to be amputated due to a rare condition.
Long is currently the second most decorated Paralympian in U.S. history. A five-second “billboard” within the ad encourages people to “think about the impact they have on those around them and follow Centers for Disease Control and Prevention (CDC) COVID-19 guidelines”, according to a release.
General Motors “No Go Norway”
General Motors is going predominantly electric (not all-electric as many outlets reported over the last two weeks) and they’re using Saturday Night Live veteran Will Ferrell to convey their pro-electric message in a humorous way. Last week, the company released some teasers of the spot.
Jeep “The Middle”
Nearly 10 years to the day after the launch of the “Imported from Detroit” campaign, Jeep has teamed up with Bruce Springsteen to launch a two-minute film entitled “The Middle”. It will air just one time on TV during the game and then be housed on the brand’s social media pages.
The film strikes a completely different tone than last year’s “Groundhog Day” ad by Jeep, which starred Bill Murray and was widely heralded as one of the best of the Super Bowl lot. It also starred a live groundhog, which was rescued from Pennsylvania.
Cadillac “ScissorHandsFree”
Tim Burton’s “Edward Scissorhands” is back, this time during a new commercial that airs during the fourth quarter of the Super Bowl. The spot stars Timothée Chalamet, as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim, Edgar’s mother.
According to a release from Cadillac, “In the spot, Edgar, who has inherited his father’s shears for hands, finds many of life’s tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ — the brand’s first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road.”
