Actress Kathryn Hahm is back as Chrysler’s token hip mom, showing off the features of the Pacifica and Pacifica Hybrid in a series of nine videos that will be seen on television and digital and social media. The spots start airing February 17.
“The Chrysler brand recognizes there are many different ways to parent, and a style that works for some may not work for others,” said Marissa Hunter, Head of Marketing, FCA – North America. “As one of television and film’s most multifaceted actresses and a friend of the Chrysler brand, who better than Kathryn Hahn to partner with us in our all-new ‘Mom Personas’ campaign to demonstrate how the Pacifica and Pacifica Hybrid are fun, versatile and responsible vehicles built to support all parents and their unique lifestyle demands.”
According to the automaker, “The campaign ‘No Matter How You Parent: Pacifica’ was created in collaboration with Hahn and her husband, actor and screenwriter Ethan Sandler. In the campaign, Hahn portrays multiple parent personalities, confirming that regardless of one’s parenting style, all moms and dads really want is what is best for their children. Hahn and her husband drew inspiration from their own experiences to create authentic characters and relatable parenting situations, whether environmentally conscious, social media obsessed, or leader of a sports team or scout group.”
This campaign follows a sneak peek at the campaign that aired around the time of Super Bowl programming.
Instead of waiting and watching them on your TV, tablet, or phone, check them out below.
