Ford brand enthusiasts are invited to tune in to watch the reveal of the 2021 Ford Bronco and 2021 Ford Bronco Sport via a number of television channels, social media outlets, and streaming services on July 13 at 8 p.m. Unique content will feature the Bronco and Bronco Sport across Disney properties.
On Monday, July 13, three custom 3-minute films will air on ABC, ESPN, and National Geographic television channels, in each network’s first commercial break in the 8:00 p.m. ET hour. All three films will be available on demand on Hulu the following day.
Ford revealed which models will be debuting earlier today.Photo courtesy of Ford Motor Company
On ABC, Bronco will be featured in a three-minute film starring country music singer Kip Moore during “CMA Best of Fest,”the Country Music Association’s three-hour concert experience, airing Monday, July 13 (8:00–11:00 p.m. ET). The spot is slated to air around 8:09 p.m. ET.
ESPN will feature a film starring a different Bronco model and professional climber Brooke Raboutou that will air during “SportsCenter.” The film will air around 8:11 p.m. ET.
The National Georgraphic channel will feature Academy Award-winning director and acclaimed cinematographer, photographer and professional climber Jimmy Chin spotlighting a different Bronco during “National Parks: Yosemite.” Additionally, Chin will judge a hashtag challenge contest and appear in an Instagram Story featuring the Bronco on NatGeo’s Instagram account. The feature will go live around 8:13 p.m. ET.
All three films will be available to viewers on Hulu starting Tuesday, July 14. The films will be featured via interactive ad formats, and within a curated collection of outdoor and survival-themed content aligned with the Bronco lifestyle.
The Bronco reveal marks the first time Disney CreativeWorks, Disney’s award-winning creative agency, is deploying custom branded content, across multiple networks during prime time on ABC, ESPN, and National Geographic.
“At Disney, we take pride in creating culture and leveraging our unrivaled portfolio of brands to authentically and creatively tell stories during meaningful moments,” said Rita Ferro, president, Disney Advertising Sales. “With Ford, we’re reimagining what a product reveal can look like by drawing upon our best-in-class sports, entertainment and streaming brands to bring the new Bronco family to life in a way that honors its her.itage and gives viewers an unforgettable experience.”
Additionally, Ford’s social media channels will carry the reveal and share additional special content with fans on its YouTube, Facebook, Instagram, and Twitter channels starting at 8:00 p.m. ET on July 13 – including additional details on the performance strengths of each new Bronco model. Here are the links to those channels:
