Los Angeles-based Icon 4×4 has launched the next model in its Reformer series, a reimagined version of the 1970 Ford F100 short bed pickup truck. The fresh model combines classic styling with modern engineering. In the end, it’s a thoughtful redo rather than just a well-financed restomod.

“At Icon 4×4, our Reformer series is a distinctly unique approach to classic restoration, and this new 1970 Ford Ranger is a perfect example of how we work with clients to completely reimagine trucks like these on every level,” said Jonathan Ward, Lead Designer and Founder of Icon 4×4. “What we’re doing is rewriting history to a certain extent by creating a bespoke truck that can serve as a daily driver with timeless style, modern engineering, and none of the sacrifices commonly associated with conventional restorations.”

The model keeps its original paint color.Photo courtesy of Icon 4×4

Icon starts out every job by completing a series of renderings that show off the vehicle’s various angles. From there, their in-house engineering and design teams develop a full CAD model and complete with specifics about wiring and other details that make the vehicle complete. At long last, the build process can begin.

This particular truck was found on Craigslist wearing its original paint and interior. Icon 4×4’s client didn’t always want a Reformer but, as these things go, after putting on a few miles the truck pre-restoration, he fell in love and decided that he wanted to maintain much of the original character of the truck.

To protect the exterior, Icon 4×4 coated the Ranger’s floorboards with a polyurea floor surface coating, and every body panel was powder coated prior to paint for enhanced corrosion protection. It wears stock colors that have been given a thorough refresh. Most of the trim is original though where it used to say “Sport Custom” in script on the bed, it now says “Icon Custom”.

Below its hood is a 426-horsepower Ford 5.0-liter Coyote V8 engine. That’s paired with a Ford four-speed automatic transmission with overdrive.

There’s a four-link rear suspension system and at the front are radius arms. Eibach coil springs and Fox shocks were added to improve drive handling and comfort.

It has a twin-stick Advance Adapters Atlas II transfer case and PSC power steering underneath. The 18-inch forged aluminum wheels are attached to Dynatrac ProRock axles, a 44 up front and a 60 in the back. The wheels were inspired by the truck’s original steelies, complete with vintage hubcaps. It rides on BFGoodrich all-terrain tires.

Icon n4x4 engineered a hydroboosted sport brake system with Brembo specifically for the model, which includes large rotors and calipers.

All the new parts give the vehicle the biggest change in ride and drive quality of any vehicle Icon has ever produced.

The inside of the truck has gotten just as much of an upgrade. It features a new digital gauges, a Vintage Air Gen IV climate control system, and bespoke chrome aluminum knobs and bezels. There’s also Icon brand badging throughout. Icon did not install power windows, at the request of the owner.

The cabin is appointed with Maharam textiles and leather by Relicate that is designed to match the truck’s factory vinyl. All materials have been hand-sewn by Icon 4×4.

Before it is ready to be handed off, Icon 4×4’s team test drives the car 2,000 to 3,000 miles in a variety of environments to ensure it’s ready to go.

Icon says that in most cases, their Reformer models retain the title year and legal entity of the donor vehicle.

Check out this in-depth look at the truck from the Icon 4×4 team:

BEHOLD! The ICON Reformer Ford Bumpside F100 4×4 in 4K

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