Is there such a thing as too much Ferrari? Motorsport Network has announced the launch of the new Ferrari channel. Aimed squarely at Ferrari, Italian muscle car, and racing enthusiasts, the channel will host a variety of content.
“In a world where content is king, the agreement with Motorsport Network arrives at an ideal time allowing us to significantly amplify our story living,” said Jane Reeve, Chief Communications Officer, Ferrari. “Story living as opposed to story telling because, without doubt, any Ferrari event involves the whole range of emotions and senses in a truly empathic experience. We are extremely pleased to be able to work together with Motorsport Network to share what it means to be Ferrari to an even larger global audience”
Road-going vehicles, like the Ferrari Portofino, will be showcased alongside racing content.Photo courtesy of Ferrari
The integrated digital Motorsport.tv platform will feature race and sporting coverage that includes Ferrari Challenge, F1 Clienti, XX Programmes, and the Ferrari Challenge (Europe, North America, Asia Pacific and UK). Road cars will also be featured in a wide range of video content.
Plans call for Ferrari’s participation in the FIA World Endurance Championship (WEC), 24 Hours of Le Mans, and the GT World Challenge Europe (formerly the Blacpain GT) series will be highlighted.
Coverage will include livestreams, full race replays, highlights, official model presentations, and other types of content.
Each year, Motorsport.tv showcases over 1,000 livestreams, race highlights, original shows, and documentaries dedicated to racing and cars. There are over 125 international and national race series covered as well as an exclusive full archive of 24 Hours of Le Mans.
The channel enters as the Motorsports Network’s newest Ferrari asset, but it’s not alone. The company owns the Colombo archive, the largest private collection of Ferrari images, Canossa and Amalgam, both Ferrari license holders, and Ferrari Chat, the largest Ferrari online chat community.
Motorsport.tv can be enjoyed on a broad range of streaming devices including, iOS, Android, Apple TV, Amazon Fire TV, and Chromecast, among others.
