BMW has been integrating mobile app functionality into its vehicles since 2013. Seven years on, the company is adding increased functionality to itsMy BMW App that achieves a number of goals: more intuitive design, simplified user experience, and additional features.
“My BMW and the MINI App set the standard for usability, safety and reliability. User feedback and information on the behaviour of users of the previous generation of the app were critical to the development process,” said Stephan Durach, Senior Vice President BMW Group Connected Company Development, Technical Operations. “The two apps include popular and frequently used functions, and the new platform allows us to continuously add new functionality, adapted to our customers’ needs.”
The new-generation app can be downloaded free of charge from the Google Play Store and the Apple App Store. Features and functionality of various parts of the app is vehicle dependent.