The third installment of the 2020 Ram 1500 Built to Serve models will go into production next month at the company’s Sterling Heights Assembly Plant in Michigan. Each of the Built to Serve variants of the truck pays tribute to a brach of the U.S. armed forces.
Ram’s newest edition is crafted with an aeronautical theme in honor of the U.S. Air Force. It is available with either an Anvil or Billet Silver exterior color and with a black interior with Light Diesel Gray accent stitching.
Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to Serve’ offering,” said Mike Koval Jr., Head of Ram Brand, FCA – North America. “The ‘Built to Serve’ adage is something Ram truck owners, whether civilian or military, are very familiar with as it’s something we strive to build into every truck and van we produce.”
The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level.
Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.
There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.
Each model also comes loaded with Ram’s 4×4 Off-Road Group content, including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.
Ram is selling the special edition as a $2,795 option.
The trucks wlll be available at dealerships in the fourth quarter of 2020.