Squeezing into a parking spot in Boston can be “wicked hard.” Hyundai’s Super Bowl LIV commercial shows that new high-tech features on the redesigned 2020 Hyundai Sonata make city life a little easier. The spot stars Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz. Evans, Krasanski, and Dratch are all Boston area natives while Big Papi is on of Boston’s brightest shining athletic all stars.
In the 1:20 version of the ad, Evans stands outside a coffee shop in the heart of Boston and notices someone trying to park in a very narrow spot. Dratch walks up and they discuss, in a thick Bostonian accent, how there is no way a car can get in that spot.
The first car drives away and the 2020 Sonata appears. The window rolls down revealing Krasinski at the wheel. The three, with matching accents, discuss this seemlingly impossible park job. Krasinski gets out of the Sonata and showcases Hyundai’s “Smaht Pahk” technology that remotely moves the vehicle into and out of the tight parking spot with ease.
While Krasinski rattles off all of the iconic Boston places he’s parked the car while talking to Evans and Dratch, Ortiz, who is in a nearby building, opens a window and shouts down at the group to ask what is going on, before also finding out about Hyundai’s new remote parking technology.
The commercial also includes several Boston “Easter eggs” for viewers paying close attention, including the well-known Boston song “Dirty Water” by the Standells that plays towards the end of the spot.
“Smaht Park” will air during Super Bowl 54 on Super Bowl Sunday, February 2, 2020.