New car prices keep going up so it was only a matter of time before the average new car price hit the $40,000 threshold. New quarterly analysis by Edmunds showed that the average amount borrowed for a new car in the fourth quarter of 2020 was $35,373. Buyers put an average of $4,734 down on top of that, which makes the average new car price $40,107.

Paying around $40,000 is a sweet spot in the market. It gets buyers into lower cost luxury and premium models as well as most of the mass market offerings. AutomotiveMap has put together a list of the best vehicles you can get for around the $40,000 mark.