The 2022 Jeep Wagoneer and Grand Wagoneer are exactly as expected, and there’s not anything wrong with that. The two new SUVs, which revive model names from the past, are carving out new territory for Jeep. The brand that has built its reputation on rough, ready, and rugged vehicles will now be moving into premium SUV territory.

Jeep is positioning the 2022 Wagoneer to compete with other large SUVs like the Chevrolet Suburban and Nissan Armada while the 2022 Grand Wagoneer aims to compete against premium and luxury full-size SUVs including the GMC Yukon Denali and Cadillac Escalade.

The automaker sees Wagoneer lineup as an extension of its brand, but not fully of the brand. You see, you won’t find the word Jeep anywhere on the Wagoneer or Grand Wagoneer. It’s similar to the way GMC has positioned Denali and Land Rover publicizes its Range Rover models.