Karma Automotive is promising to debut its first all-electric car in 2021. To understand how we got here, it’s important to look back a decade.
Fisker Automotive was founded by heralded car designer Henrik Fisker in 2007. For a brief moment in history, it produced the Fisker Karma, one of the world’s first production luxury plug-in hybrid electric vehicles (PHEVs). The first Karma was delivered in 2011 but by 2014, the company was staring down liquidation.
That year, Fisker Automotive’s Karma vehicle design, tooling, and manufacturing facility were purchased by Wanxiang Group, the largest China-based automotive components company by revenue. Henrik Fisker retried the Fisker trademarks and rights to the Fisker brand. He went on to launch Fisker Inc., a separate company that has big plans for all-electric vehicles, in 2016. Wanxiang Group renamed its vehicle company Karma Automotive.
And now here we are.
Karma Automotive has released an image of the GS as a teaser.
Karma Automotive says that the 2021 debut will be the first public step in a full line, which includes electrification options and leans on technological advancements to set itself apart. The GS Series model will be Karma’s first-ever battery electric luxury sedan.
The new models will retain much of the same design as the Revero.
“We are pleased to announce that Karma will now offer our first all-electric vehicle next year as part of the GS series,” said Dr. Lance Zhou, Karma’s CEO. “Cost reductions in the BOM, streamlining our supply chain and standardized production methods also allowed for a new, more attainable pricing structure for the GS lineup allowing for higher market penetration, opening up the market to a larger group of entry level luxury buyers.”
Though its looks, range, pricing, and options aren’t yet public knowledge, customers can currently reserve their model at http://www.karmaautomotive.com/reserve. All reservations require a fully-refundable $100 deposit.
For years Chinese brands have been looking to break into the U.S. market without much success. Though there are a growing number of Karma dealerships in the U.S., sales of the vehicles are few and far between.