Kia has a lot of different vehicles in its lineup – cars, crossovers, a sports car, hybrids, a minivan that doesn’t want to be called a minivan, two-row SUVs, PHEVs, and three-row SUVs. All it’s really missing is dedicated electric vehicle.
Hyundai gets the Ioniq. Kia gets the EV. It’s part of a new naming strategy specifically for Kia’s battery electric vehicles (BEVs) that follows a rebranding effort by the company, which has been met with mixed reviews. Kia recently has taken steps to give its products the same name globally. These efforts lead to the Optima, Sedona, and Cadenza names being retired in favor of the K5, Carnival, and K8.
Each vehicle will have a corresponding number, denoting where it fits into the Kia lineup. For example, the EV6 would fit below the EV8 and above the EV4. It’s a method similar to how Audi and BMW do business.
The Kia EV6 will be the company’s first dedicated electric vehicle and it will be built on the company’s Electric-Global Modular Platform (E-GMP). That’s the same platform that underpins Hyundai’s Ioniq lineup.
“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated,” said Karim Habib, Senior Vice President and Head of Kia Global Design Center. “Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
It’s likely, given the images and what we know about the Ioniq 5, that the EV6 two will have a similar crossover-like body style. Certainly the pixelated taillight technology in the Ioniq 5 have come to roost in the EV6. Look for other parts pooling as well. This likely results in the models having the same battery and similar range.
The Kia EV6 will make its world premiere during the first quarter of 2021.