Audi has partnered with iHeartRadio to deliver Hybrid Radio to owners of select 2021 model year Audi vehicles. The result is an industry-first experience.
Models that are equipped with Audi’s MIB 3 suite of infotainment technology will be able to take advantage of Hybrid Radio, which allows listeners with an Audi Connect Prime or Plus subscription not switch between broadcast and digital radio signals when they have entered or exited radio signal territories for uninterrupted listening.
The new technology allows you to take your local radio station with you when you leave its broadcast zone.Photo courtesy of Audi AG
When the vehicle is cycled off and on again, it is able to retain the radio station, picking up the digital radio channel via internet connection.
“The ability to bring Hybrid Radio® to Audi customers would not be possible without pioneers like iHeartRadio embracing this technology,” said Pom Malhotra, director, Connected Services, Audi of America. “Audi advances progress through technology, and we are thankful to be able to collaborate with iHeartRadio to continue bringing new conveniences to our customers.”
“Radio has always been the consumer’s No. 1 choice for companionship in the car,” said Michele Laven, president of Strategic Partnerships Group for iHeartMedia. “The innovative functionality Audi is introducing via their Hybrid Radio® experience allows yet another way for that companionship to be seamlessly extended beyond the range of the broadcast signal keeping the consumer connected to their favorite station, no matter where the road takes them.”
Hybrid Radio is available to Audi customers at no additional cost as part of their subscription.
It uses the integrated 4G LTE Wi-Fi hot spot. Verizon is Audi’s wireless connectivity provider.
Models equipped with the MIB 3 system are arriving at U.S. dealerships this month.