You know the pink license plate brackets and the pink-leather jacket clad spokeswoman. All that pink is paying off. AutoNation announced that it has raised $25 million for cancer research and treatment through its Drive Pink (DRV PNK) Initiative. Drive Pink launched in 2015.
In 2020 alone, DRV PNK funds have been invested in seven major research projects through the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. BRCF focuses their efforts in six different areas: tumor biology, treatment, survivorship, metastasis, lifestyle and prevention, and heredity and ethnicity.
“AutoNation has played a valuable role in enabling BCRF to be at the vanguard of every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship,” said Mrya Biblowit, BCRF President and CEO.
“Every October, we celebrate all that we have accomplished through DRV PNK” said Mike Jackson, AutoNation’s Chairman and CEO. “This year, we’ve taken our mission to new levels, thanks to the incredible support of our Customers, our Associates and our partners.”
As part of its DRV PNK efforts, AutoNation works to raise awareness of breast cancer. The company sponsored NTT Indycar Series drivers Jack Harvey, Alexander Rossi, and Marco Andretti who were behind the wheel of vehicles wearing pink liveries.
October is Breast Cancer Awareness Month and AutoNation will be stepping up its efforts throughout the month. Expect to see ad campaigns reflecting such. The company’s annual DRV PNK Across America Day by selecting local cancer treatment facilities to receive care bags for patients battling cancer.
For longtime AutoNation Associate and breast cancer survivor, Lisa Logan, DRV PNK is personal. “Sadly, just about everyone has been touched by cancer. I am so proud to work for a company that not only supported me throughout my journey, but that also supports such an important cause.”