Barrett-Jackson puts five iconic cars through the Carvana spinner

Chris Teague

Chris Teague

A partnership with Barrett-Jackson celebrates the new Carvana spinner technology.

Carvana specialized in online car sales before coronavirus made it the thing to do. The used car retailer is showing off their 3D image mapping data in a fresh way, taking advantage of a partnership with famed auctioneers Barrett-Jackson.

The technology recently received a high-tech update. Each model in the company’s 15,000-vehicle inventory is now imaged in detail using 64 camera angles, 26,000 LEDs, and gigabytes of mapping data. This allows buyers to see their possible online purchase in as much detail as possible before they buy.

Here’s how it works. Before the models are listed, they’re each driven into Carvana’s dome-shaped photo booth. Once there, it’s put on a spinner, “lit to perfection” by the LEDs, and captured in detail by the cameras. The innovation reveals images that are four times clearer than the company’s previous spinner camera technology.

Go behind the scenes by watching the video below.

As a treat, buyers can now get up close with a 2018 Porsche 911 GT2 RS, 1966 Ford Shelby GT350 convertible, 1970 Plymouth Hemi Cuda, 2008 Bugatti Veyron, and 2017 Ford GT via their home computer, laptop, or mobile device.

“We made the virtual vehicle tour a reality when we launched Carvana, providing customers with proprietary, high-definition, 360-degree photography of every vehicle, inside and out, calling out features and imperfections, so they knew exactly what they’re buying,” said Ernie Garcia, Carvana founder and CEO. “This level of transparency was new to the industry when we launched just seven years ago, so we are incredibly proud to heighten that experience for customers with our advanced imaging technology. And we couldn’t ask for a better way to showcase it than with Craig Jackson’s epic vehicle collection.”

With the imaging technology, details like factory-original black leather seating; in-violet metallic paint; a 3.8-liter, six-cylinder bi-turbo engine; and a 400-watt audio system all come into focus.

To see the vehicles on the spinner, visit Carvana.com/spinner.

To see the company’s inventory of used vehicles in detail, including best-sellers like the Hyundai Palisade, Kia Telluride, and Toyota Tacoma, visit Carvana.com.

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