All 2021 model year BMW automobiles will come standard with a free one-year SiriusXM All-Access subscription. The move is part of a larger deal that extends the relationship between BMW and SiriusXM through 2026.
The news comes just weeks after BMW divulged that a long list of its 2021 models will come with SiriusXM with 360L, an audio platform that combines satellite and streaming content delivery into the existing SiriusXM platform. SiriusXM with 360L made its debut in the redesigned 2019 Ram 1500 and after a year of exclusivity is moving into more vehicles throughout the market space.
BMW will offer SiriusXM with 360L in its 2021 model year vehicles. This is what it looks like on-screen.Photo courtesy of BMW
BMW delivers their customers a premium experience every time out on the road. We’re very proud that SiriusXM has been a popular feature of that in-vehicle experience dating back to the earliest days of satellite radio in 2002,” said Rodney Pickett, SVP, Automotive Partnerships, for SiriusXM. “Today we are truly excited that our relationship continues to grow, as we announce that SiriusXM will be standard on all BMW Group vehicles, ensuring all of their customers can enjoy our premium programming content for many years to come.”
Earlier this year, BMW announced five big updates to its infotainment system. You can find out more about that here.
BMW vehicles with SiriusXM with 360L will be able to receive software updates allowing customers to have accesss to the latest features without having to visit a dealership. The latest offering, Personalized Stations Powered by Pandora, will be part of a future software update. With Personalized Stations Powered by Pandora, drivers can create their own ad-free music stations based on the artist they are listening to, then give songs a thumbs up or thumbs down within the SiriusXM service, or even skip songs, to create their own personal channel that plays more of what they want.
BMW has offered SiriusXM in its vehicles since 2002. It is now standard across the BMW lineup.
“In-vehicle technology and entertainment have become as important to BMW drivers as the performance and handling of their new automobiles.” said Monika D. Reimel, Head of BMW Aftersales Business Development. “BMW was one of the first manufacturers to offer SiriusXM in our automobiles and today we are excited to not only include SiriusXM as a standard feature in all of our 2021 models but also combine it with one of the longest initial subscription periods in the industry. This new agreement with SiriusXM offers immediate benefits to our enthusiastic customers.”