New BMW M4 commercial puts Milo Ventimiglia in the driver’s seat

Chris Teague

Chris Teague

The BMW M4 is featured in the ad. It's new to the lineup for 2021.

This week BMW debuted a new commercial that takes the common misconceptions of modern cars and turns them on their head. The ad, called “The Ultimate Self-Driving Machine” kicks off the launch of the next-generation BMW M4 coupe.

Filmmakers have captured the M4 on the truck expertly drifting, cornering, and putting down plenty of power thanks to its twin-turbocharged 3.0-liter six-cylinder engine. Though it looks like the car is driving itself, it’s actually actor Milo Ventimiglia of “This is Us” and “Heroes” fame behind the wheel.

The car, which comes with a six-speed manual transmission, requires hands-on driving at all times, and that’s the way sports car enthusiasts want it. While autonomous driving technologies evolve in concept form in labs and controlled testing situations, all you need to do is head to a track to find drivers who prefer being hands-on. In these situations, self-driving means myself driving.

“With up to 503 horsepower, and as one of the only vehicles in its category to offer a six-speed manual gearbox, the BMW M4 is the epitome of the ultimate driving machine,” said Uwe Dreher, vice president of marketing, BMW of North America.

Drivers who want to take advantage of more time behind the wheel and up their precision driving game, BMW operates its Performance Center West, located at the renowned Thermal Club near Palm Springs, CA. The driving school has begun offering new courses for groups and individuals as part of a lineup that allows drivers to learn basic car control, proper vision, emergency and panic braking, last-minute lane changes, high-speed control, precision driving, and more.

The Performance Center West recently added new M4s to its lineup of cars that can be driven as part of the experience.

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