Skip to content
  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New
Menu
  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New
Facebook Twitter Instagram
Search
Close
  • YTD
  • Other

New BMW logo design falls flat, thankfully won’t make its way onto cars

Chris Teague

Chris Teague

  • March 10, 2020
  • 5:42 pm
  • No Comments
The BMW logo will be used on- and off-line, but not on vehicles.

The future of BMW is not dynamic. Maybe that’s not true of the brand as a whole, but it’s logo sure has taken a new, simplified route. BMW says that the change, “delivers on the expectations and visual style of today and is better-suited to the digital age.

A logo is considered an expression of a brand, showcasing the identity of its products under a common seal that sets the tone of the company. BMW says that the new logo, “conveys openness and clarity.” It’s restrained and two-dimensional, to say the least.

BMW

BMW has introduced a new logoPhoto courtesy of BMW

The change also signals the company’s transition from an automaker to a player in the tech and connections space, according to a release. That’s a trendy thing to say.

“BMW is becoming a relationship brand. The new communication logo stands for openness and clarity.” says Jens Thiemer, Senior Vice President for Customer and Brand BMW. “We want to use this new transparent version to invite our customers, more than ever, to become part of the world of BMW. In addition, our new brand design is geared to the challenges and opportunities of digitalization for brands. With visual restraint and graphic flexibility, we are equipping ourselves for the vast variety of touch points in communication at which BMW will be present, online and offline, in the future.

This additional communication logo symbolizes the brand’s significance and relevance for mobility and driving pleasure in the future.”

The new brand design has already launched. By May 31, all communications, on- and offline, and international trade fairs and events will feature the new logo. Thankfully, the new logo won’t be use on the vehicles or in the exterior and interior labeling our dealerships, the existing logo remains in use there.

Share this on your community

Facebook
Twitter
Pinterest
LinkedIn
Reddit
WhatsApp
Telegram
Email
PrevPreviousCadillac cancels debut of Lyriq, its new electric SUV
NextPaul Giamatti, Kieran Culkin star in short films promoting 2020 Volkswagen Atlas Cross SportNext

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest

The quick take review: 2023 Honda HR-V AWD

10 Valuable Parts Of Your Wrecked Car That Can Earn You Some Cash

These are the safest 2023 vehicles you can buy right now

GMC Sierra vs Chevy Silverado: Head to head

Giveaway: Team O’Neil and Skip Barber Racing School passes

Sign up our newsletter to win a Giveaway

Giveaway alert: We’ve got three Glove Box car detailing kits, Each box valued at more than $90

On or around January 2, 2023, we will randomly pick three email addresses from our newsletter mailing list.

Topics

  • Features
  • Guides
  • Gear
  • Reviews
  • Electric Vehicles
  • News
  • Comparisons
  • What's New

Related Post:

blank

Ranked: Full-size trucks with the most torque for 2023

02/17/2023
blank

Ranked: The best EVs for towing in 2023

02/15/2023
artificial intelligence

Your Test Driver will not use content written by artificial intelligence

01/18/2023
Mechanic gloves

Buying guide: Best mechanic gloves for 2022

08/27/2022
Chevrolets, Buicks, Pontiacs, and Ferraris all made this list.

61 cars, trucks, and SUVs named after places

08/10/2021
2023 honda HR-V

The quick take review: 2023 Honda HR-V AWD

03/21/2023
blank

10 Valuable Parts Of Your Wrecked Car That Can Earn You Some Cash

03/20/2023
car warranty coverage

These are the safest 2023 vehicles you can buy right now

03/19/2023
GMC Sierra vs Chevy Silverado

GMC Sierra vs Chevy Silverado: Head to head

03/15/2023

Sign up our newsletter to win a Giveaway

Giveaway alert: We’ve got three Glove Box car detailing kits, Each box valued at more than $90

On or around January 2, 2023, we will randomly pick three email addresses from our newsletter mailing list.

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms Of Use
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms Of Use
Facebook Twitter Instagram

Copyright Yourtestdriver 2022 || All Right Reserved

Your Test Driver

  • About Us
  • Contact Us
  • Privacy Policy
  • Terms Of Use
Menu
  • About Us
  • Contact Us
  • Privacy Policy
  • Terms Of Use

Subscribe our newsleter

  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New
Menu
  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New

Your Test Driver

  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New
  • Guides
  • Features
  • Gear
  • Reviews
  • Electric Vehicles
  • Comparisons
  • News
  • What’s New