Each year, Brand Finance calculates the values of 5,000 of the world’s largest brands. This year’s rankings included 100 automotive companies.
Brand Finance calculates brand value as the “net economic benefit that a brand owner would achieve by licensing the brand inn the open market.” The see brand strength as “the efficacy of a brand’s performance on intangible measures relative to its competitors.”
Not all the companies are your typical car brands. The companies on this list sell trucks, commercial vehicles, scooters, buses, cars, and a host of other vehicles.
Here are the rankings, from worst to first.