On the court, you know what you need to do. Get the win. You may have to pivot, stop to catch your breath, and change up the plan along the way, but that’s all part of the game. Whether it’s March Madness or a Nissan company plan, both follow a similar route.
Nissan, an official NCAA partner, debuted “Thrill”, a new ad campaign starring Brie Larson during the NCAA Men’s Final Four over the weekend. The new spot, named “The New Nissan” aims to showcase the company’s heritage and future.
The New Nissan
The spot opens with Larson experiencing some of Nissan’s most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years. The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric LEAF, and behind the wheel of a Rogue. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.
“At Nissan, we want to thrill people at every turn and we’re excited to showcase this with our completely refreshed product lineup,” said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. “We’ve been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign.”
This isn’t the first time that Larson has worked with Nissan. She was the face of the “Refuse to Compromise” campaign for the redesigned Sentra. She also was part of the launch of the 2021 Nissan Rogue.
In the coming months, Nissan will launch the redesigned 2022 Pathfinder and Frontier, and debut the next-gen Nissan Z. That’s all before the Nissan Ariya arrives on U.S. shores closer to the start of 2022.