Post Oak Motor Cars is now accepting dogecoin, a cryptocurrency that recently gained new heights of popularity following support from Tesla founder Elon Musk, as a form of payment. New Bugatti, Bentley, Karma, and Rolls-Royce vehicles are sold at the boutique sales location next to Houston’s only five-star hotel, The Post Oak Hotel at Uptown Houston.
This is the second form of cryptocurrency the Houston dealership has accepted. In 2018, Post Oak Motor Cars announced that it would allow customers to pay using bitcoin after integrating cryptocurrency processor Bitpay into its payment system.
Dogecoin was created in 2013 by software engineers from IBM and Adobe. In 2014, the currency briefly passed Bitcoin and all other cryptocurrencies in trading volume. Fast forward to 2020 when a TikTok trend encouraged people to purchase dogecoin in an effort to get the value to $1. By January 2021 Musk, Gene Simmons, Snoop Dogg, and GameStop short squeeze Redditors were all in on the buying binge pushing dogecoin’s value to new heights.
In March of this year, Dallas Mavericks owner Mark Cuban announced that the team would allow the public to purchase tickets and products with the digital currency. Within two days, the Mavs had carried out over 20,000 Dogecoin transactions.
Last week, dogecoin’s value was up 400 percent week-over-week, hitting an all-time high of $0.46 valuation on April 16. It is currently the fifth-highest valued cryptocurrency and its value is up 6,000 percent year-to-date. According to CNN, the total value of the dogecoins in circulation is nearly $50 billion.
Post Oak Motor Cars is owned by businessman Tilman Fertitta, CEO of Fertitta Entertainment. The billionaire is also the the chairman, CEO, and owner of Landry’s, Inc. and owner of the Houston Rockets NBA team. The Rockets online shop currently allows customers to purchase items using Bitpay. Bitpay facilitates transactions for users wishing to complete a purchase using Bitcoin, Dogecoin, and other cryptocurrencies.
Buyers are currently able to buy a Tesla using Bitcoin, but despite Musk’s appreciation for the brand faced by a Shiba Inu, dogecoin is not currently accepted as a form of payment.