Google and Fiat partner for new polka dot-covered car models

Chris Teague

Chris Teague

The Google logo appears for the first time on a car thanks to the partnership.

“Hey Google, where is my Fiat 500X Hey Google parked?” A new lineup of car models from Fiat celebrates the technology of Hey Google. The special editions are mainly just a publicity stunt (for both companies), but buyers will be able to place an order for the fresh 500 family models this month.

Each car in the special series is equipped with the Hey Google voice assistant. Owners can connect their car to the their Google Nest Hub (included in a welcome kit with purchase) and smartphone, should they so choose.

Owners will use the phrase “Hey Google, ask my Fiat…” to get answers regarding questions about where the car is parked, how much fuel is left, the location of the nearest workshop, and much more.

In addition to the tech, each Hey Google cars are equipped with unique exteriors and interiors. They have white paint jobs on their bodies and gloss black roofs and mirror caps. For the first time in automotive history, the Google logo is displayed on an automobile. The Hey Google badge is placed on the wheel arches of every model. Both B-pillars are also embellished with the multicoloured ‘molecules’ of the Hey Google logo.

The molecules are also displayed on the inside where they feature on the seats, which also have a label embroidered with “Hey Google”. The dashboard fascia is matte silver with a white 500 logo.

At the center of the dashboard is a 7.0-inch touch screen display that features an animation where “Hey Google” appears then moves to the Google “G” then transforms to the Fiat logo.

Fiat will offer Hey Google editions of their 500, 500X, and 500L. The Fiat 500 hybrid Hey Google are priced from £16,005 OTR, 500X Hey Google priced from £21,765 OTR, and 500L Hey Google priced from £20,345 OTR

Deliveries are limited to the U.K. Ordering for the special series opens mid-April.

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