Have you ever wondered who would buy an electric car? Ford is pulling back the curtain and revealing some details about who their 2021 Ford Mustang Mach-E customers are and what models they are reserving.
Ford has received reservations from buyers in all 50 U.S. states. Customers in the west and southwest, where cities are further apart and commutes are longer make up most of the customers who have ordered models targeted to reach an EPA-estimated 300 miles of range and come with rear-wheel drive. California, Nevada, Colorado, Arizona, and Washington are the states with the strongest sales.
Photo courtesy of Ford Motor Company
Residents of Connecticut, Maine, Massachusetts, and New Hampshire make up the bulk of the reservations for all-wheel drive models. In those states, more than 90 percent of buyers have checked that box.
The Mustang Mach-E GT grade remains popular with customers across the country with the trim level accounting for approximately 30 percent of all Mach-E reservations.
“Since revealing the Mustang Mach-E last November, we have seen a high level of interest from customers around the world. We designed the Mustang Mach-E with the aim to deliver an electric, guilt-free, performance SUV while providing peace of mind through our strong dealership network.
Our strategy is working. With reservations from coast to coast in the US, we look forward to growing our reservations and delivering this SUV in late 2020,” said Mark Kaufman, Global Director of Electric Vehicle Marketing & Distribution, Ford Motor Company.
The Mach-E’s Rapid Red Metallic Tinted Clearcoat is the most popular paint job in the majority of U.S. states. Indiana and Mississippi prefer Shadow Black while white is the most popular in Montana, Idaho, Hawaii, and Vermont.
Mustang Mach-E starts at $43,895. Deliveries begin late 2020. Click here to learn how to reserve your Mustang Mach-E.