Everyone wants to get a good deal on a new car, even if it’s the Ford Bronco and Bronco Sport. When demand surged in the wake of the unveiling of the 2021 Ford Bronco earlier this week. fears for massive dealer markups weren’t far behind.
Like most every new car sold in the U.S, the Ford has set a MSRP (manufacturer’s suggested retail price) for the Bronco, but it’s really merely a suggestion. The final cost of the model comes down to how much the dealership you purchase from is willing to let it go for. It’s a haggling process the majority of Americans hate. They’d rather clean their toilet than deal with it.
The Bronco comes in two- and four-door variants, and Ford offers the Bronco Sport.
Photo courtesy of Ford Motor Company
Buyers may have a not-so-secret weapon for fighting those markups: Ford’s X-Plan. Basically it’s a friends and family discount scheme and there are others like it from nearly every automaker out there.
The X-Plan is also known as the Partner Recognition Program. It’s offered by both Ford and Lincoln. Those who qualify are company employees, retirees, spouses, and other household members as well as a select list of Tier 1 suppliers, business partners, and fleet partners.
There’s also an option for shareholders of 100 or more shares of Ford stock who have owned them for the last six months (shares closed at $6.80 each on July 17).
If those options for getting a discount don’t apply to you, there’s one more option: the Mustang Club of America. The most basic tier of club membership costs just $25 and after six months, you’ll gain eligibility to gain your own X-Plan PIN. There’s plenty of time between now and the time the Bronco begins arriving at dealerships to gain eligibility.
The X-Plan offers no-haggle pricing. To determine the final price of a vehicle, Ford and Lincoln use a simple formula:
Dealer Invoice Price – (0.4% * Dealer Invoice Price) + ($275 Administration Fee) = X-Plan Price
This formula could save you thousands off the sticker price (and eliminate the dreaded back-and-forth with salespeople) of a new Bronco or Bronco Sport.
If you’re into reading the fine print of the X-Plan, you can click over to the Ford Partner site here.
Click here to see the pricing and trim levels of the 2021 Ford Bronco and Bronco Sport.