Hispano Suiza creates new customization program for $2 million Carmen

Chris Teague

Chris Teague

The Hispano Suiza Carmen will cost around $2 million.

Unless your a posh vintage motoring enthusiast, the brand name Hispano Suiza may not be known to you. The company is hoping to change that, designing vehicles meant to make a splash among the Pagani and Rolls-Royce crowd. Like those companies offer, the automaker will offer the new Hispano Suiza Unique Tailormade Program.

The Unique Tailormade Program allows clients to choose between interior and exterior details, offering a high level of customization. In total, 1,904 different customization combinations are possible.

Customers will start by choosing the configuration line that best fits them. The configurations are named to fit the brand’s DNA – Heritage, Sport, and Elegance. Designers have named some of the available colors after the historic landmarks and milestones of the brand, such as Peralada Green, Swiss Red, Xenia Gray, Birkigt White, and Begur Blue.

Customizable exterior parts include the grille, side mirrors, body color, wheels, and air intakes. On the inside, buyers can choose to personalize the steering wheel, dashboard, seat upholstery, and floor mats.

With the Unique Tailormade Program we wanted to capture the most diverse possibilities of creating a unique Hispano Suiza Carmen for each client. We want these 19 units of the Carmen to be a work of art on wheels, collectibles, symbols of excellence and that each owner can participate in the customisation process of their vehicle ,” said Francesc Arenas, Design Director of Hispano Suiza.

Hispano Suiza was recently brought back to life by the Suqué Mateu family. Automobiles haven’t been made under the marques name since the mid 1940s. The Mateu family are direct dependents of the one of Hispano-Suiza’s original founders, Damián Mateu.

The Carmen is an all-electric car designed with influence from the 1938 Hispano-Suiza H6B Dubonnet Xenia. The new car was first shown at the 2019 Geneva Motor Show.

Hispano Suiza is limiting production of the Carmen to just 19 units, ensuring that it is an instant collector’s car. Only five of those 19 will be built in the Boulogne version.

The car is expected to achieve around 1,100 horsepower and 855 pound-feet of torque via four permanent magnet synchronous motors housed in the rear axle. Engineers say that the car will get from zero to 62 mph in less than 2.6 seconds.

Pricing for the Carmen is expected to be around $2 million before taxes and fees.

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