In a world where we’re constantly connected to everyone and everything, there’s no escaping that vehicles have now become more than just transportation. They’re nearly equal parts connected device.
In September, General Motors became the first automaker with more than 1 million subscriptions to its Wi-Fi-enabled data services provided by AT&T. They hit this milestone just six years after launching 4G LTE Wi-Fi hot spots in models across their lineup in the U.S. and Canada.
Since that time, GM has integrated the communication device into a more vital role for customers. Its connectivity currently serves as a key component of OnStarCrisis Assist, which serves GM customers impacted by disasters. Earlier this year, approximately 180,000 drivers in the U.S. and Canada enrolled in Crisis Assist to help navigate the early months of the COVID-19 pandemic.
New General Motors SUVs offer streaming services rather than traditional entertainment stations for rear seat passengers.Photo courtesy of General Motors
Wi-Fi connectivity plans are most popular with owners of trucks and SUVs. In the 2021 Chevrolet Tahoe and Suburban, GMC Yukon, and Cadillac Escalade, traditionanl DVD player entertainment systems have gone by the wayside in favor of streaming services. Available now in the App Store and Google Play for all U.S. unlimited data plan subscribers, the WarnerMedia RIDE app brings a unique smartphone or tablet experience with access to video content from Bleacher Report, Cartoon Network, CNN, HBO, TBS, TNT, truTV, Warner Bros. Television as well as other WarnerMedia content.
Next year, GM and AT&T plan to add HBO Max to a unique premium bundle of streaming content to complement the WarnerMedia RIDE and in-vehicle Wi-Fi offering.
“Being a leader in connected vehicles means constant innovation, listening to customers, and taking an inclusive approach by partnering with others who bring great entertainment and customer experiences into our vehicles,” said Santiago Chamorro, GM vice president of Global Connected Services. “One million data subscribers is much more than just a number. It represents countless road trips where kids aren’t asking, ‘Are we there yet,’ and people using their vehicles as classrooms and home offices just to make life a bit smoother. We’re motivated to empower even more people moving forward.”
“Connectivity is at the heart of today’s driving experience,” said Joe Mosele, vice president, AT&T Global Business Solutions. “We are incredibly excited to bring a fast and reliable Wi-Fi experience to millions of GM customers combined with some of WarnerMedia’s most iconic brands and content libraries for more entertainment on the go.”