Phil Conners is back. Actor Bill Murray, of Ghostbusters, Caddy Shack, and Zombieland fame stars in this year’s Jeep Super Bowl commercial as Conners, the part he played in the 1993 movie “Groundhog Day”.
“In my wildest dreams, any advertiser’s dream, really, could you dare to believe that Bill Murray would agree to be in your Super Bowl commercial, and on top of that, ask him to relive his iconic role in ‘Groundhog Day’?,” said Olivier Francois, Chief Marketing Officer, FCA. “How do you even have that make sense and not be forced? Magic first happened when I had the incredible luck to meet Bill in person a few years ago, and I knew then that he was perfect for Jeep. Because like Jeep, Bill is a free spirit, he intentionally seeks out ways to find adventure and live an extraordinary life.”
The 60-second spot features Murray re-living the highlights of the movie in character from the alarm going off at 6 a.m. to “I Got You Babe” playing in the background to the cast of characters he encounters throughout his daily routine. His routine is disrupted when Murray kidnaps Punxsutawney Phil and uses the Jeep Gladiator to have all sorts of fun with “Phil.”
“This is my first commercial. I’m glad I did it with you (Jeep),” said Bill Murray. “And I’m glad that this is my last commercial, as well.”
The spot also features the all-new Jeep e-Bike powered by QuietKat that will be available for sale early this summer at jeepe-bike.com. There is also a custom collection of merchandise inspired by the commercial on jeep.com/gear.